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NEW ADVANCES IN HOLLIDAY PIGMENTS' PREMIER RANGE FOR PLASTICS AT CHINAPLAS 2008
http://cn.newmaker.com 3/18/2008 11:26:00 AM  佳工机电网
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HOLLIDAY PIGMENTS is showcasing new developments to its Premier range for plastics at ChinaPlas 2008. (17 - 20 APRIL, STAND W4N31)

The world's leading Ultramarine pigment manufacturer has taken its existing grades and improved performance further, in-line with an industry-wide focus on health & safety and environmental initiatives.

Showing on Stand W4N31 the company will demonstrate the full capabilities of its easy to disperse low dust Prestige range, as well as its new acid resistant Premier XAR grade, ideal for exterior end-uses.

Prestige grades with dust-free properties

Holliday Pigments' Prestige range is a selection of standard Premier grades which are incorporated into a low molecular weight carrier resin. This process results in a free flowing, dust free product, contributing to a cleaner working environment. Prior incorporation into the low viscosity, low melting point polymeric resin also enables extremely easy dispersion, even under low shear conditions, as well as increased pigment loading in masterbatches. All of the Prestige grades have been approved for food contact plastics and toy applications, adhering to the industry's most stringent testing.

New acid resistant pigment for plastics

Also showing, Holliday Pigments' groundbreaking new Premier XAR acid resistant grade is ideal for applications including stadium seating, where plastics can be exposed to the twin degrading effects of acid rain and high energy solar radiation.

Ultramarine is rendered both acid resistant and more photo-stable by means of an inert coating deposited on the surface of the pigment particle. With previous best-in-class grades, the act of dispersing the pigment may cause abrasion of the coating which would in turn reduce its acid resistance. Premier XAR's improved coating technology not only delivers 50% improved acid resistance but tests also show it has the capacity to cut the effects of abrasion by half.

''The improved acid resistance makes it particularly suitable for a wide range of applications where exposure to acid rain can be expected,'' says Holliday Pigments' Global Sales & Marketing Director, Dominique Boulenger.

''After much focus on development we are pleased to present these important step changes in pigment technology and it's this type of commitment to continuous research and innovation that demonstrates why Holliday Pigments leads the world in Ultramarine Blue.''

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